THE BRIEF Read the case study below. Identify relevant problems Source data or information that provide evidence for any solutions Provide recommendations to the client with evidence and justification CASE STUDY Harley Davidson New York Who wants to ride a Harley Davidson? A year ago, after a chance meeting with Or Shani, CEO of AI (Artificial Intelligence) firm, Adgorithms, Asaf Jacobi invested money to trial Albert, Adgorithms AI-driven marketing platform. At the end of that three-month trial, Jacobi hired marketing consultants to determine whether he should invest $100K+ to expand the business. The advice from the consultants was fantastic and his $100K investment has been extremely successful with over 200% return on investment. Jacobis business, New York City Harley Davidson, has experienced phenomenal success over the past twelve months. Despite that, he is both excited and uneasy about the future. The COVID-19 pandemic has caused significant global havoc for logistics, shipping, and distribution lines. What is more, geopolitical issues in various regions have exacerbated these issues, including pushing fuel prices higher than ever. Despite this, Jacobi sees opportunities to diversify, expand and grow his business in a way that might also be beneficial for future generations. Harley Davidson has developed the Livewire motorcycle; an electric motorcycle executives at Harley Davidson feel could become the Tesla of the motorcycle world not just a vehicle, but a status symbol. Certainly, sustainability is a growing issue around the world. There is an increasing demand for electric vehicles, with Gen Z playing a major role in the growth of the sustainable economy, so the timing of the Livewire is perfect. Importantly, Jacobi has been given an option for exclusive distribution and retail rights for Livewire, but he would need to decide whether this is viable and which states or regions would be appropriate for such investment. However, a major issue is that Harley Davidson is pricing the Livewire at $29,990, at the top end of the market. Jacobi has no control over pricing, so he must be sure that customers could afford the motorcycle, especially at a time of global economic insecurity. Jacobi knows this is an incredible opportunity but wants to ensure any decisions about diversification or expansion are thoroughly researched in advance. Research Objectives- you have been aired by Jacobi to analyse the situation and provide the necessary report to help him decide if the livelier might be a good product for his business. He has set out some key information he requires. 1. 3 states that offer the most potential for electric motorcycles. (Consideration like motorcycle owner ship levels across states, households or individual income or other factors might be relevant) 2. state or federal government policies or initiatives that exist which might make electric vehicles in general, and electric motorcycles in particular, appealing to customers. 3. other environment or infrastructure considerations might influence market demand for electric motorcycles. (Consider things like access to cost effective power, correlation between household solar power installations and purchase of electric vehicles, road infrastructure, weather and social or cultural considerations that might influence motorcycle purchase)

report structure-

introduction

research and findings -location, government policies, other considerations

recommendations

summary

reference list

Use either Harvard or APA style for referencing. Either option is fine, but be consistent. Choose one style and stick with it for in-text references and the reference list.

2000 word limit not including reference list.