The Business Plan Section 2 - Feasibility Plan

Your Candle business Company name is June scent, you are going to give feasibility plan of your business you are about to start up

Location Analysis

1.Explain the general area where your business will be located, describing the surrounding population of potential customers (provide numbers).

2.Describe any other factors in your choice of location, such as your proximity to transportation, suppliers, or relevant services.

Site Analysis

3.Describe the site of your business, including any relevant details such as parking, neighbouring firms, visibility, and traffic (provide numbers).

4.Explain why this choice of a site is appropriate for what you are selling and appropriate for the customer groups to whom you are selling.

Site Expenses

5.If you are leasing your business premises, outline the major provisions of the lease including all rental and maintenance fees and renewal terms.

Or

If your business is home-based, calculate what percentage of the home (square footage) will be used exclusively for business purposes. Explain the ownership or leasing arrangements of the home.

Market Potential

6.Clearly define the market potential you will be estimating. In other words, you will be calculating the annual expenditures of which group of potential customers on what product or service?

7.List all the relevant data you have gathered, indicating the sources. (If the information is extensive, attach the list of sources as an appendix.)

8.Clearly explain any calculations or logic involved in estimating the market potential, and indicate the dollar value of your estimate.