The businesses, Airbnb and Uber are often used as examples of introducing disruptive technologies to the lodging / short-term rental and taxi industries, respectively.

Required:

a) Undertake some basic research to outline the (financial) extent to which each of these businesses have established a presence in Australia in recent years and include where possible, an indication of the relative growth of such businesses. (Students should write no more than 200 words for this part of the question). (5 marks)

b) Although the general argument for such disruptive technologies is to provide the customer greater choice in the relevant market and to decrease costs, these businesses in particular have created significant adverse reaction by the public, including in Australia.

i) From your investigations, outline 2 examples of negative feedback directed at each of Airbnb and Uber in relation to, for example; their operations / impact on existing industry participants etc. in Australia. (Students should write no more than 250 words for this part of the question). (5 marks)

ii) Provide 1 example for each of Airbnb and Uber of changes in either local, state or federal government legislation that has been implemented as a result of the entry of these businesses into Australia. (Students should write no more than 100 words for this part of the question). (5 marks)

c) From your discussion with your group colleagues, provide an example of another industry that is likely to be successfully disrupted in Australia in the near future. Briefly outline the reasons for your selection. (Students should write no more than 200 words for this part of the question). (5 marks)