Question: The buyer behavior process Hi there! I ' m Sanjay. I ' m a sales representative for a company that installs custom modular desk layouts
The buyer behavior process Hi there! Im Sanjay. Im a sales representative for a company that installs custom modular desk layouts for large office spaces.I was recently promoted to a Regional Manager position, which is going to require a lot of traveling. I am excited about this new opportunity, but... I was recently promoted to a Regional Manager position, which is going to require a lot of traveling. I am excited about this new opportunity, but... Normally I would just go buy another Buhi suitcase, but I saw an advertisement the other day for a new luggage brand calledShoCase. Their luggage has some really cool new features that I didn't even know I needed. I really like Buhi, but maybe it's time to give another brand a try?Normally I would just go buy another Buhi suitcase, but I saw an advertisement the other day for a new luggage brand calledShoCase. Their luggage has some really cool new features that I didn't even know I needed. I really like Buhi, but maybe it's time to give another brand a try?Question : Sanjay mentioned that he saw an advertisement for ShoCase brand luggage, which caused him to consider trying the new brand. That advertisement was an example of how marketing is used in the Recognition stage because: It created a new desired state by highlighting new features that Sanjay has not used before It suggested to Sanjay that there are many different suitcase options in the market It showed Sanjay how the new product is inferior to the product he owns It reminded Sanjay of the need to have luggage that works properly
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