The case ends with the managerial dilemma about whether to launch the Goldplus brand. For managers who supported the idea of Goldplus, what was their primary motivation for launching Goldplus?

Tanishq had a good run but was losing ground to new multinational brands

There was pent$-$up demand for studded jewelry in the rural markets

Goldplus offered the opportunity to penetrate the mass market

Goldplus promised high profit margin