The case example for this assignment is entitled, "The marketing mix in the food industry A McCain Foods case study" This is found onThe TimesBusiness Case Studies site.

Introduction:McCain Foods is a Canadian company operating globally. In the case shown, it focuses on its UK operations.

In your analysis, go to their home pages and compare the strategy and marketing mix (Price, Product, Place, Promotion) of itsUK operations, to those of itsCanadian operations.

Questions to answer:You are asked to identify specific areas that are different from those of its Canadian operations. For those found, can you explain why these would be important to UK consumers? For differences noted, are there references to course material and/or theory explaining their importance and reasons for this? What consumer needs are served by adapting the strategy/mix in this manner to those of the UK markets targeted?

To make comparisons, look to the home pages for each operation for ways they market themselves to local consumers. There may be other examples of this found in advertisements, promotions, news articles, and so on, showing how each territory's strategy/marketing mix appeals to the UK or Canadian consumers and their individual culture, but not both. How do they differ? Are any distinctions found major, or subtle?

Source:Business Case Studies, "The marketing mix in the food industry A McCain Foods case study,"The Times, retrieved from:https://unblogdemarketing.files.wordpress.com/2013/04/mccain_15_full.pdf