The case $$General Motors$$ Exit from India $$ A Wise Move?$$ talks about the circumstances that

forced GM to exit the Indian auto market that was considered the fastest growing market in the

world. The case starts out by providing a glimpse into GM$$s early days in the $1990$s$,$ when it was

the first multinational auto maker to enter India after the country$$s liberalization. The case then

documents how the company failed to create a space for itself in the highly competitive Indian

auto market and the reasons for its market failure. It mentions the various motives of the company

in exiting an auto market with high growth potential. The reactions of the company$$s dealers,

vendors, employees, and customers to the market exit are also provided in detail. The case ends

with a look into GM$$s future areas of focus from which it expected to make profits.

Issues

The case is structured to achieve the following teaching objectives:

$$ Devise the right market entry strategy for an emerging market

$$ Apply the BCG framework in devising a strategy to manage a business portfolio

$$ Develop an appropriate market exit strategy

Questions:

$1.$ Suggest any best market strategy for the emerging market.

$2.$ Discuss how to manage the business portfolio with the best strategy.