Question: The case has three questions, if someone could help to answer them :( thank you problems with its 737 MAX. CASE STUDY: Boeing 737 MAX


The case has three questions, if someone could help to answer them :( thank you
problems with its 737 MAX. CASE STUDY: Boeing 737 MAX After its launch of the 737 class of aircraft in 1967, Boeing sold over 10,000 of them to airlines around the world. In 2010, however, rival Airbus began selling its A320neo, which was 15 percent more fuel-efficient and becoming popular with customers. After American Airlines made tentative plans to replace its short-haul fleet with the A320neo, Boeing quickly launched the 737 MAX nine months later.66 Boeing claims to operate based on core values including integrity, or taking "the high road by practicing the highest ethical standards" and safety, claiming "we value human life and well-being above all else and take action accordingly."67 The company claims that "by committing to safety first, we advance our goals for qual- ity, cost, and schedule."68 Because Boeing pushed the FAA for a lighter and faster safety certification approval than normal and made no requirement for additional pilot training on the 737 MAX despite important technical modifications, it is pos- sible that both safety and integrity were sacrificed in getting the 737 MAX to market quickly. There is also some evidence to suggest that employees were fearful of los- ing their jobs if they raised concerns. One senior Boeing safety engineer filed an internal ethics complaint alleging that while the plane was still being developed, he and his team proposed various safety upgrades that were rejected by management because of their cost and because they would increase the need for expensive pilot training.' In addition to the 737 MAX's technical issues, Boeing's problems have been blamed on a company-wide shift toward cost cutting and away from a culture focused on inno- vation, safety, or quality.72 Amy Edmonson of Harvard Business School described the situation as "a textbook case of how the absence of psychology safetythe assurance that one can speak up, offer ideas, point out problems, or deliver bad news without fear of retribution."73 Over 300 people died as a result of multiple 737 MAX crashes, and Boeing paid at least $1.2 million to the loved ones of each victim.74 71 Continued CHAPTER 2 The Role of Human Resource Management in Business Questions: 1. What are some of the core ethical and social responsibility issues present in Boeing's behavior? 2. If you were a Boeing employee, would you have spoken up about the safety issues? Why or why not? 3. How can HRM increase ethical and socially responsible behaviors at BoeingStep by Step Solution
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