Question: The case presentation, at the least, should include the following: Of CASE 16 Heineken C105 A clear statement of the companys situation (i.e., the strategic

The case presentation, at the least, should include the following: Of CASE 16 Heineken C105

A clear statement of the companys situation (i.e., the strategic problems it faces)

Interpretation and analysis of the situation, using appropriate theoretical concepts/frameworks

Identification and evaluation of viable options for solving each of the problems you identify

Your specific recommendations, consequences for long-term performance

Your takeaway lessons.

The case presentation should include a comprehensive analysis and last for about 30 minutes. Please assume that you will be presenting your analysis and conclusions/recommendations to the case company's board. Accordingly, you do not need to delve too much into company history/background; instead, you should focus on those case facts and analyses that are relevant to the problems/issues at hand.

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