Question: The case study for this assessment is based on the case study 'IBM Transforming, 2012-2016: Ginni Rometty Steers Watson' Your group is to report on

The case study for this assessment is based on the case study 'IBM Transforming, 2012-2016: Ginni Rometty Steers Watson'

Your group is to report on how the different ways do IBM engage in design thinking by aligning the frameworks presented in MBA904 to IBM experiences, decisions and strategies presented in the case study and beyond this to the current COVID-19 pandemic?

Key themes that students need to draw on while addressing the above question include:

1.A critical evaluation of the drivers of Business Transformation at IBM, with a specific focus on the strategy to incorporate Design Thinking

2. A critical analysis of the strategic alignment factors and implications for success of Design Thinking at IBM, and how IBM performance relates to UNSDGs.

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