the case study Growing the Mammas & Papas Brand .

you can find the case study on google

The essay will address the following questions:

1. To what extent was the Mammas & Papas brand appealing to its customers?

2. Which of the additional opportunities (such as TV, online, book club) should Motlekar take advantage of to expand her brand? Consideration can be given to exploring to how Mamas and Papas was positioned against the competition in the targeted market segments, to the critical pieces of marketing research information used by Motlekar (the founder) to launch her new magazine, and to any features of the South African market (at that time) not usually encountered in fully developed countries but occurring in developing nations