The case study involves an organization's potential disruptors, their subsequent crises, and the need for organizational change. The reading's citation and video link are located below. The article pdf can also be found in the Student Resource area. Ready, D. A. (2015). Change management: getting employees excited about a new direction. Harvard Business Review Digital Articles, 2-5. https://hbr.org/2015/11/getting-employees-excited-about-a-new-direction and the video, how RBC is managing Disruption: An Interview with president and CEO David McKay, is located here: https://youtu.be/uekTnWOPTdk

Questions: (Please provide detailed answers.

1. Can you summarize the change in leadership described in the article and discuss the threat of disruptors?
2. How do you take a successful companyone already highly regarded by employees, customers, and shareholders alike and reignite people's passion? Respond to questions regarding reigniting people's passion and steering them in change.
3. How do you energize and galvanize them around a new course? Included is information gleaned from your previous Leading Organizational Change (Change Leadership) course.
4. Can you provide a conclusion?

References:

Robertson, D. J. (2020). Executing Crisis. Rothstein Associates Inc..

Ready, D. A. (2015). Change management: Getting employees excited about a new direction. Harvard Business Review Digital Articles, 2-5. https://hbr.org/2015/11/getting-employees-excited-about-a-new-direction

the video, how RBC is managing disruption - an interview with president and CEO David McKay, is located here: https://youtu.be/uekTnWOPTdk