Question: The case study mentions . . . an increased demand for value offerings - that is not just a building, but a green building,

The case study mentions "... an increased demand for value offerings - that is not just a building, but a green building, with solar panels on the roof and enhanced security". What other ways can be introduced to make a organisation's supply chain greener?
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Reverting to less costly diesel operated production machinery instead of the available battery-operat ones.
Pumping all wastewater into the local dam which is far from the ocean.
Start using a pre-paid electricity meter.
Recycling transport boxes and using them for more than one delivery.
 The case study mentions "... an increased demand for value offerings

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