The case study will revolve around the new announcement by GM to reintroduce the Chevy Blazer to the American market. Using the follow four articles as a starting point:

1.Chevy Brings Back the Blazer

2.UAW Blasts GM's Plan

3.A Brief History of the Blazer)

4.Chevy Goes After Jeep Grand Cherokee with Blazer

Marketing Plan for the new Blazer is needed. Your plan should reflect your understanding of the Marketing Framework (5Cs, STP, and 4Ps) Clearly state the current situation, include measurable objectives, and provide a marketing mix for achieving the objectives.

Use the following outline to create the marketing plan for the Blazer.

1. Situation Analysis

• 5Cs: Context, Competitors, Customers, Collaborators, and Company (Internal and External Analysis)

1. Marketing Strategy

• STP: Segmentation, Targeting, and Positioning (Determine the Value Process)

1. Marketing Mix

• 4Ps: Product, Place, Price, Promotion (Determine How to Deliver Value)