The case study you will start with describes a scenario based on a real-life marketing situation. Typically, cases begin by describing the company and industry, then the study will present a problem/opportunity or challenge that you should resolve.

Instructions

1. Read the Real Choices at P&G case found on p. 106-107 of your text. You are encouraged to jot down notes as you proceed through each step of your analysis.
   • As you read, consider the key elements of the marketing case, including elements like finance, competition, customers, and product/brand facts and opinions.
2. Compose a report with a minimum of 200 words that covers the items below. Use the case study to support your answers and integrate marketing concepts/terms from your textbook and sources; use examples to strengthen your responses.
   • Answer the 3 questions listed in your textbook at the end of the case.
   • Respond to the following prompt: You have just been hired as a new product manager with P&G and have been asked by your superior to review this case and provide a brief report. Include in a brief summary, key findings, any surprising findings, the main action items, as well as any recommendations you have regarding decisions made during the case or action items moving forward.

Citation Expectations: While you are not required to cite your sources in this first case study, you may want to practice this skill by providing in-text citations, a Reference list, or both. For assistance with this, see the APA Help Center, located in the left-hand navigation menu.