The Case used for this question is "Cola Wars Continue: Coke and Pepsi in 2010"

1. Historical performance - What measures can be used to evaluate the historical performance of Coca-Cola, Pepsi and their bottlers? How has been each of these parties performance by these measures? Is there a performance difference between the concentrate producers and their bottlers?

2. Five-force analysis of the concentrate producers (CP's) (When evaluating the five forces, use high, medium or low)

3. Five-force analysis of the bottlers (When evaluating the five forces, use high, medium or low)

4. Updates on Coca-Cola and Pepsis strategic moves and the logic behind them. What strategic moves have Coca-Cola and Pepsi made since the case was written? What were the reasons behind each of these strategic moves? Was each of these strategic moves effective?