Question: The category development index ( CDI ) is an indication of the sales potential of a particular brand in a specific target market. another way

The category development index (CDI) is
an indication of the sales potential of a particular brand in a specific target market.
another way to express the advertising response curve.
based on sales potential of the entire product range in a specific target.
published annually by the Federal Trade Commission (FTC).
The category development index ( CDI ) is an

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