Question: What statement about the category development index ( CDI ) is accurate? It is published annually by the Federal Trade Commission. The CDI is another
What statement about the category development index CDI is accurate? It is published annually by the Federal Trade Commission. The CDI is another way to express the advertising response curve. It is an indication of the sales potential of a particular brand in a specific target market. The CDI is used to determine the strength of the entire product categorynot a specific brandin a specific target market. It can be an indication of the economic forecast for a specific product category.
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