Question: The CEO of Shortstack found that the best method for converting free users to quality paid users was to: Question 1 options:Taking the time to

The CEO of Shortstack found that the best method for converting free users to quality paid users was to: Question 1 options:Taking the time to show free users how to use the product in a smart wayOffering an aggressive series of upsell messages Threatening to cut off free users if they didn't upgrade to a paid version Question 2(1 point) A criticism of the freemium pricing strategy is that free users aren't quality users and that they consume too many resources. Question 2 options:TrueFalseQuestion 3(1 point) When analyzing a buyer persona to help determine the most effective pricing strategy, marketers need to consider (check all that apply): Select 3 correct answer(s)Question 3 options:Customer pain points Cost of production Customer lifetime value Willingness to pay Question 4(1 point) Market testing for the Photo Hunt product indicated it could command a higher price among former bar/restaurant Photo Hunt users compared to unfamiliar users. This is an example of what type of value? Question 4 options:Brand Competitive Consumer Retail Question 5(1 point) Additional benefits of a freemium pricing plan include (check all that apply): Select 4 correct answer(s)Question 5 options:Free users can serve as effective focus group testers of new features Generating a lot of early users can earn the product positive PR coverage It can reduce future cancellations and refunds It can reduce the need for a large sales team Question 6(1 point) This pricing strategy focuses on the existing market rate (or going rate) for a company's product or service; it doesn't take into account the cost of their product or consumer demand.Question 6 options:Dynamic Pricing Strategy Skimming Pricing Strategy Competition-Based Pricing Strategy High-Low Pricing StrategyQuestion 7(1 point) Price elasticity of demand is used to determine how a change in price affects consumer demand.Question 7 options:TrueFalseQuestion 8(1 point) This pricing strategy can work well if you sell products that have products with varying life cycle lengths. Question 8 options:Competition-Based Pricing Strategy Skimming Pricing StrategyHigh-Low Pricing StrategyDynamic Pricing Strategy Question 9(1 point) The growth impact of MailChimp's freemium strategy was growth from 85K users to 150K users in the first year. Question 9 options:TrueFalseQuestion 10(1 point) A freemium pricing strategy may involve the following (check all that apply): Select 3 correct answer(s)Question 10 options:offering free users additional features or benefits for a fee a period of free use for the full product providing a low-end or limited version of your product or service for no cost

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