Question: The CEO of Shortstack found that the best method for converting free users to quality paid users was to: Question 1 options:Taking the time to
The CEO of Shortstack found that the best method for converting free users to quality paid users was to: Question options:Taking the time to show free users how to use the product in a smart wayOffering an aggressive series of upsell messages Threatening to cut off free users if they didn't upgrade to a paid version Question point A criticism of the freemium pricing strategy is that free users aren't quality users and that they consume too many resources. Question options:TrueFalseQuestion point When analyzing a buyer persona to help determine the most effective pricing strategy, marketers need to consider check all that apply: Select correct answersQuestion options:Customer pain points Cost of production Customer lifetime value Willingness to pay Question point Market testing for the Photo Hunt product indicated it could command a higher price among former barrestaurant Photo Hunt users compared to unfamiliar users. This is an example of what type of value? Question options:Brand Competitive Consumer Retail Question point Additional benefits of a freemium pricing plan include check all that apply: Select correct answersQuestion options:Free users can serve as effective focus group testers of new features Generating a lot of early users can earn the product positive PR coverage It can reduce future cancellations and refunds It can reduce the need for a large sales team Question point This pricing strategy focuses on the existing market rate or going rate for a company's product or service; it doesn't take into account the cost of their product or consumer demand.Question options:Dynamic Pricing Strategy Skimming Pricing Strategy CompetitionBased Pricing Strategy HighLow Pricing StrategyQuestion point Price elasticity of demand is used to determine how a change in price affects consumer demand.Question options:TrueFalseQuestion point This pricing strategy can work well if you sell products that have products with varying life cycle lengths. Question options:CompetitionBased Pricing Strategy Skimming Pricing StrategyHighLow Pricing StrategyDynamic Pricing Strategy Question point The growth impact of MailChimp's freemium strategy was growth from K users to K users in the first year. Question options:TrueFalseQuestion point A freemium pricing strategy may involve the following check all that apply: Select correct answersQuestion options:offering free users additional features or benefits for a fee a period of free use for the full product providing a lowend or limited version of your product or service for no cost
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