Question: The chlef difference between a think - global, act - global and a think - global, act - local approach to crafting a global strategy
The chlef difference between a "thinkglobal, actglobal" and a "thinkglobal, actlocal" approach to crafting a global strategy is that
Multiple Choice
a "thinkglobal, actlocal" approach involves much less adherence to using the same basic competitive strategy theme lowcost differentiation, bestcost or focused in all country markets.
a "thinkglobal, actlocal" approach involves charging much different prices in the various country markets where the company compete
local managers are given more latitude in adapting the global strategy approach as may be needed to accommodate local buyer preferences and be responsive to local market and competitive conditions.
a "thinkglobal, actglobal" approach involves selling under a single brand worldwide, whereas a "thinkglobal, actlocal" approach it the use of multiple brands often a local brand for each local market
a "thinkglobal, actlocal" approach involves considerably less adherence to utilizing the same capabilities, distribution channels, marketing approaches worldwide.
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