Question: The Cincinnati Bengals are considering using direct mail to sell mini-ticket packages. Which of the following approaches will be least effective? Personalizing the mailing Targeting

The Cincinnati Bengals are considering using direct mail to sell mini-ticket packages. Which of the following approaches will be least effective?

Personalizing the mailing

Targeting the mailing

Sending the mailing to as many people as possible

Measuring and testing its effectiveness of the mailing

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