The Cineplex Movie Theater has invested in a snack bar for its store, where individual pizzas would be prepared and sold. The investment cost the company $55,000. The company expects a sales volume for the new product to be 12,000 pizzas a year. Variable materials, preparation, and marketing costs are expected to be $2.00 per unit and fixed costs are estimated at $21,000 a year. Based on a desired 12% ROI, what should Cineplex charge as the selling price per pizza?

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