The Client

You are going to be doing a digital marketing plan for a virtual event series EnsembleCo. (www.ensembleco.com )

Overview

EnsembleCo is a collective effort of five entrepreneurial marketers starting with the vision of bringing executive-levellearning experiences to younger, emerging leaders and entrepreneurs at a fraction of the price.

Through the help of countless partners and collaborators, Ensemble has grown from a kitchen table concept to a real-world community, engaging audiences in live and digital settings across North America.

We identify what's not working with marketing events - and fill in the holes with valuable content and experiences with audiences in mind.

We build each event into a "Volume": a physical, digital, tactile and social themed experience.

We give a substantial portion of ticket revenue back to a charitable partner.

We invite new and emerging tastemakers in Toronto's marketing and business communities.

And we don't take ourselves too seriously.

So far, the event has been successful running four times a year to sold out audiences. The client would like to keep the momentum going meaning they have the following objectives:

Event tickets should sell out by the week before the event date

Sponsors continue to support the events

Attract new sponsors

Amplify awareness of the event through digital content

Component of Your Plan

1.Restate the 'ask' in own words. The client has wide ranging objectives. Break them into doable SMART objectives (Awareness, sales, etc.)