The client you will be developing a plan for is a consumer product called Joseph's Nutless Clusters (nutlessclusters.com). Nutless Clusters is an all-natural bite sized snack made with dates, coconut and brown rice. It is offered in 3 flavours (chocolate, raspberry or original). These snacks are non-GMO, gluten-free and peanut-free, so they offer very targeted appeal to specific audiences, and also appeal to anyone wanting a healthier and tasty snack alternative.

• Assess the current social media strategy employed by the brand, and provide detailed thoughts on how well each follows best practices and where gaps may exist. Then provide 3 specific recommendations for improvement.