Question: the cohesion case: The Hershey Company 2015, develop: - Internal Factor Evaluation Matrix, External Factor Evaluation Matrix, and Competitive Profile Matrix. - SWOT Matrix for

the cohesion case: The Hershey Company 2015, develop:

- Internal Factor Evaluation Matrix, External Factor Evaluation Matrix, and Competitive Profile Matrix.

- SWOT Matrix for Hershey Company. Follow all the SWOT guidelines provided in the chapter, including notation (for example, S4, T3) at the end of each strategy. Include two strategies in each of the four (SO, ST, WT, WO) quadrants. Be specific regarding your strategies, avoiding generic terms such as forward integration.

- Develop a SPACE Matrix.

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