The Colombia's airline Avianca facing bankrupt, besides pandemic, what are the key reason and strategic mistake to
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The Colombia's airline Avianca facing bankrupt, besides pandemic, what are the key reason and strategic mistake to make it declines and the way to avoid this kind of strategic mistake.
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Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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