The Communication Model

This activity is important because it will help you understand the manner in which communication between marketers and consumers flow and how the IMC

manager can influence that process.

The goal of this activity is to help you understand that while communications between marketing managers and consumers are increasingly flowing in both

directions, there is an initial communication driven by the marker towards the target consumers. This process is identified as the communication model and applies

to all the diverse tools available to the marketing manager$-$ads, social media, product placement, etc.

Place the elements of the communication model in the order in which the initial message$-$for example, about a new product category and brand$-$might flow, from

the first element to the last.

Rank the options below.

Encoding of the message

Decoding of the message