The Communication Process Read the overview below and complete the activities that follow. Target is a discount retailer that operates nearly 1,750 stores in 49 states. Target differentiates itself from its competitors by offering more upscale, trend-forward merchandise at low cost. The store is planning a Back-to-School sale aimed at moms with children going back to school. These women make the majority of their household purchases. Read about the Target sale announcement and then assemble the communication process model as instructed. CONCEPT REVIEW: As the number of communication media has increased, the task of understanding how best to reach target consumers has become far more complex. The Communication Process model describes how communications go from the firm to the consumer and the factors that affect the way the consumer perceives the message. Please note that once you complete this part of the question, you will be unable to adjust your answers. Step 1 - Drag each step in the process to the correct order on the numbered line. Receiver Decodes Feedback Sender Transmitter Encodes Communication Channel 2 5 Reset