Question: The COMPANY is ECOCLEAN SOLUTIONS Based on the identified needs of the target market, sub - groups, and any additional stakeholders, brainstorm a minimum of
The COMPANY is ECOCLEAN SOLUTIONS
Based on the identified needs of the target market, subgroups, and any additional stakeholders, brainstorm a minimum of four ideas for the marketing campaign. Remember that the point of brainstorming is to generate new and creative ideas. Do not spend your time evaluating the ideas or determining their feasibility in terms of costs, resources, time constraints, etc. You will do that next. Simply record the results of your brainstorming session as a section of your design document.
After generating your list of ideas, identify the one you feel is most appropriate for the organization given its positive social change goal. Then do the following:
Briefly summarize the main messaging and steps for execution of your proposed socialchangefocused marketing campaign.
Summarize what steps the organization can take to increase the chances of smooth execution of the proposed marketing campaign, including strategic considerations related to the following:
Resources time money, personnel, acquisition of materials, technologies, etc.
Implications for the different stakeholders ie consider multiple perspectives
Possible risks requiring mitigation ie might there be any potentially negative impact of the organization engaging in this marketing strategy for good?
Finally, to conclude your campaign design document, synthesize how this marketing campaign will promote diversity and inclusion while influencing positive social change, and provide specific details to support your thoughts.
As part of your synthesis, provide a compelling and persuasive summary of why this campaign is important for the companys brandreputation and how the company will benefit from it
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
