The company is planning a $\backslash (\backslash$$ $5,000\backslash )$ advertising campaign next month in either the Medical or Dental market. Marketing studies indicate this campaign would increase Medical market sales by $\backslash (\backslash$$ $40,000\backslash )$ or Dental market sales by $\backslash (\backslash$$ $35,000\backslash ).$

Required:

$1.$ How much would the company's profits increase $($decrease$)$ if it advertised in the Medical market?

$2.$ How much would the company's profits increase $($decrease$)$ if it advertised in the Dental market?

$3.$ Should the company advertise in the Medical or Dental market?

$4.$ In Exercise $6-16,$ Minneapolis shows $\backslash (\backslash$$ $48,000\backslash )$ in traceable fixed expenses. What happened to the $\backslash (\backslash$$ $48,000\backslash )$ in this exercise?