Question: The company is The North West Company. ( https://www.northwest.ca/ ) Help me with 1) Category Management a. For the purpose of this section (category management)

The company is The North West Company. ( https://www.northwest.ca/ )

Help me with

1) Category Management a. For the purpose of this section (category management) identify one (1) category that the company sells. b. What type of merchandise does this category represent? c. Where is the category in its' life cycle? d. Develop an assortment plan for the category. Justify the choices you are making.

2) Branding Strategies a. Debate the mix of national brands and private label brands sold by the company. b. Determine if the company should expand or contract the number of private label brands available. Justify your decision. c. Determine the private brand strategy the company is following. Make a recommendation on whether to continue with this strategy or to change to another private brand strategy. Provide an example and justify the recommendation

Include reference and links of the sources

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