The company was founded in 1994 (in the midst of the "Dot Com Bubble") as an online storefront for books and related media. The company called itself "Earth's Biggest Bookstore," and from the beginning, their value proposition focused on its sheer volume and variety of products. Their original TV advertisements featured a pair of employees measuring famous large buildings (such as the Colosseum in Rome) and concluding that these spaces were not big enough to hold the company's inventory. Amazon began reselling many different kinds of products in 1998, and for several years struggled to re-brand themselves as more than just a bookstore.

Which of the following best describes the consumer promotion provided by Amazon Prime?

Group of answer choices

Free goods

Rebate

POP promotion

Price pack

Allowance

Coupon

Answer rating: 100% (QA)

According to the scenario coupon is best describes the consumer promotion provi... View the full answer