The company which I choose is Bluedrop ISM LTD. Now I have to answer these questions about the company.

Instructions

Your manager at M1 Consulting Inc. would like you to continue the project. You will design a research and analytics strategy. 

The format of your analysis can be: 

Traditional report written in full paragraphs and sentences.

You are expected to use at least one source of information to inform your design.

Will you be able to access to Big Data (websites, social media, etc.)?
Will you use relational databases (information stored in fields, etc.)?
Will you use non-relational databases (documents, etc.)?

Your report should contain the following sections, at minimum: 

1. 1. Problem Statement

Written or described in complete paragraph format, please state the marketing problem. 

1. 2. Research Design

Develop a clear research design. Be sure to consider: 

The type of marketing research you will conduct (exploratory or descriptive);
The sources of information to be used;
The research methods (survey, experiment, and/or observation);
The sampling plan; and
The schedule and cost of the research.
Briefly explain "Why?" and "How?", where applicable, based on what you have learned about the company and your design. If using a survey, how will you distribute it? Provide an example of one to three question(s). What technology do you need to use? 

1. 3. Hypothesis

• What do you think the outcome of your design will tell you about your problem?

1. 4. Ethical Considerations

• Address how you will collect, use, and report data ethically. 

1. 5. Recommendations

Based on what you have learned through your design what conclusions can you predict? What do you need to communicate to management?

Can you/Should you make use of any visuals?

Answer rating: 100% (QA)

Traditional Report on Research and Analytics Strategy for Bluedrop ISM LTD 1 Problem Statement Bluedrop ISM LTD is facing a marketing problem related ... View the full answer