The company's employees are generating a lot of buzz about Grit throughout the company thanks to an

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Question:

The company's employees are generating a lot of buzz about Grit throughout the company thanks to an internal memo they received.

It's time to start creating consumer interest for Grit. You and the brand manager need to build the brand's messaging architecture with the goal of motivating consumers to buy the product.

Instructions

Utilize strategic questioning to develop a brand messaging architecture. Within this architecture, create the following:

Grit's unique selling proposition, including the drink's features, benefits, pricing, and where to buy.

A description of how Grit will be packaged. What will the bottle look like? What wording or pictures will be on the bottle? Explain your rationale.

Grit's slogan or tagline.

The brand's story, which tells why the product was created.

The brand's tone of voice (i.e. serious, cheeky, empowering, etc.), and an explanation of why this tone should be used in all communication.

The elevator pitch, (around 1-2 paragraphs) of Grit that informs consumers about the features, benefits, and brand story of Grit and why they should buy the product)