Question: The computer market can be divided into laptops, personal computers, mainframes, and tablets. This market can also be broken down by the types of users

The computer market can be divided into laptops, personal computers, mainframes, and tablets. This market can also be broken down by the types of users who will use each of these types of devices. Which term refers to this process of dividing markets?

a.market segmentation
b.micromarketing
c.perceptual mapping
d.positioning

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