Question: The Computerworld Mart has four branches with two Category I and two Category II measures. Cat I 1=labor per month (in 100 hours) Cat I

The Computerworld Mart has four branches with two Category I and two Category II measures.

Cat I 1=labor per month (in 100 hours)

Cat I 2=cost per month (US$1000s)

Cat II 1=sales per month (units)

Cat II 2= customer satisfaction (%)

The data for each branch are available, as follows.

Branch

Cat II

Cat I

1

2

1

2

A

532

70

37

76

B

487

80

28

54

C

750

73

42

96

D

512

90

30

60

  1. Formulate an Excel model to evaluate the performance of Branches.
  2. Replace the Cat II sales per month by another Cat II measure dollar sales per month (product of sales and price in US$ 375 per unit. Compute the performance of Branches again.
  3. Dollar sales equivalent value in Euros is needed to evaluate the performances of those branches. Compute the performance of Branches again using the data in Euros.
  4. Compare the three performance scores and interpret the differences or similarities in those scores.

Exercise 1 (b)

Suppose in the above problem, you are going to specify some additional restrictions on the weights (e.g., your personal preference between the two Cat. II measures). Repeat a-d in the problem 1. (Please also discuss/post your “weight restrictions” at the Discussion Board.)

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