The consumer decision process can be influenced by several factors. These include psychological factors that are internal to the consumer, social factors that are external to the consumer, the marketing mix, and specific purchase situations. This activity is important because each generation has felt a growing distrust of the information that comes directly from brands. Marketers are challenged to find new ways to expose consumers to the company's brand value.The goal of this activity is to demonstrate your understanding of the factors that affect the consumer decision process.is very important to show if the social influencer wants to maintain a good relationship with their followers.Multiple ChoiceAuthenticityEntertainmentExpressivenessPersuasivenessCongeniality