The consumer decision process includes:

$$ Brand

comparison

$$ Pricing

Anchoring

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GRLContent ${?}^{TM}$ is

troubles viewing a trademark of

strategy.

B$.$ Understand three types of directional strategies:

operational excellence,

customer intimacy, and offering leadership.

C$.$ Understand the concept of value proposition.

D$.$ Understand different types of marketing strategies: segmentation strategy, positioning strategy, and marketing mix strategy.

E$.$ Understand how to measure strategic performance.

C Chapter Topics

Vision, mission, and business strategy

Directional strategy