Question: The consumer purchasing decision-making process can be illustrated as follows: NEED RECOGNITION INFORMATION SEARCH EVALUATION OF ALTERNATIVES PURCHASE DECISION POSTPURCHASE BEHAVIOUR Briefly discuss this process.

The consumer purchasing decision-making process

The consumer purchasing decision-making process can be illustrated as follows: NEED RECOGNITION INFORMATION SEARCH EVALUATION OF ALTERNATIVES PURCHASE DECISION POSTPURCHASE BEHAVIOUR Briefly discuss this process. [15]

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