Question: The Corner Market is using 1 , 7 5 0 transactions on item purchases for analysis. Based on initial results, the manager noticed eggs and

The Corner Market is using 1,750 transactions on item purchases for analysis. Based on initial results, the manager noticed eggs and potato chips were frequently in the same transactions. After calculating the confidence and the expected confidence on the data, 0.44 and 0.61 respectively, they want to run a lift ratio to ensure there is a positive association. Calculate the lift ratio and determine if the association is positive or negative.
Multiple Choice
1.386, negative number, negative association
1.386, positive number, positive association
0.721, under one, negative association
1.386, over one, positive association

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