Question: The Corner Market is using 1 , 7 5 0 transactions on item purchases for analysis. Based on initial results, the manager noticed eggs and
The Corner Market is using transactions on item purchases for analysis. Based on initial results, the manager noticed eggs and potato chips were frequently in the same transactions. After calculating the confidence and the expected confidence on the data, and respectively, they want to run a lift ratio to ensure there is a positive association. Calculate the lift ratio and determine if the association is positive or negative.
Multiple Choice
negative number, negative association
positive number, positive association
under one, negative association
over one, positive association
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