The cost per customer is usually high 2 points in which of the PLC stages? * Growth Maturity Decline Introduction Karim rents storage space to college 3 points students who go home for the summer but do not want to haul all of their property home and back. The business is profitable during the summer months, but when the storage space is unoccupied in the off-season, Karim loses money. Which of the following characteristics of service is most likely the source of his problem? * 010 000 Inseparability O Perishability Intangibility Variability 3 points The marketing objective during the maturity stage of the PLC is to: * Create product awareness and encourage trial Maximize market share Defend market share Reduce expenditures 2 points To bring them in line with economic condition, Mercedes changed the pricing strategy to by launching CLA Class, giving customers "the art of seduction. At a price reduction". * Good-value pricing Value-added pricing Competitive-based pricing Cost-based pricing 3 points Several years ago, the newsletter "social media today" had added a Hall of Fame section aimed at recognizing interactive customers, increasing the price of subscription. It's a fantastic way to utilize good relationships and good will. This strategy could be related to: * Social MediaToday We've been connecting marketers to customers and influencers through quality content since 2007. Cost-based pricing High-low pricing O Value-added pricing Good-value pricing 3 points Labels and logos perform all of the functions below, except: The label identifies the product or brand The label might also describe several things about product like where it was made Labels and brand logos can support the brand's positioning and add personality to the brand The label describes other competitors product 3 points P&G has sold off a number of lesser or declining brands such as Folgers coffee and Cover Girl cosmetics. In these examples, management decided to the products. * P&G Procter&Gamble Beung Drop O Harvest Maintain Modify A small percentage in price 2 points can generate a large percentage in profitability. PRICE O Manipulation - increase Improvement - increase Deterioration - increase Improvement - decrease 3 points The ticket for Marwan Khoury's concert is tangible; however the concert itself cannot be seen before the concert's date and time, a characteristic known as service: * NGITIS Marman Khoury Inseparability Perishability Variability O Intangibility 3 points Retailers, such as Walmart, charge a constant, daily low price with few or no temporary price discounts. This is an example of pricing. * Walmart Competition-based Cost-plus O Penetration Everyday low 1 point is one of the most flexible marketing mix elements. * Place Promotion Price Product Which of the following would lead to 3 points greater competition in the maturity stage of the PLC?* O Poor management Overcapacity Market pioneers Diminishing budgets 3 points The new 7UP design in the Egyptian market is part of the product level. * up 7 7 Core Actual Support Augmented 1 point Which of the following is an internal factor that affects pricing decisions in a company? * The overall marketing strategy of the company The forces of demand and supply in the market The degree of inflation in the economy Consumers' perception of value 2 points Adidas price floor is set based on while price ceiling is set based on adidas Seller's cost - buyers' cost Seller's cost - buyers' perceptions of value Buyers' needs - seller's perceptions Buyers' perceptions of value - seller's cost 3 points Launching better advertising campaign and using aggressive sales promotions like trade-deals, discounts, and premiums, are strategies in: * Modifying the market Modifying the product Modifying the process Modifying the marketing mix