The covid pandemic has shown that online and direct marketing is superior and more effective than traditional

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The covid pandemic has shown that online and direct marketing is superior and more effective than traditional media, and marketing budgets must shift accordingly.”

Using examples, critically evaluate this statement.

Related Book For answer-question

Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Posted Date: Mar 25, 2022 04:48 AM

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The covid pandemic has shown that online and direct marketing is superior and more effective than traditional

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Advertising and Promotion An Integrated Marketing Communications Perspective

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