Question: The creative team proposed using Michael Bubl in the commercial for Bubly as their names sound similar but also because he resonates well with the

The creative team proposed using Michael Bubl

in the commercial for Bubly as their names sound similar but also because he resonates well with the target audience. The creative team is attempting to break through physiological screens to make consumers take notice of the ad

.

Which objective of the advertising pyramid is this likely focused on

?

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