Question: The customer mind-set includes everything that exists in the minds of the consumers with respect to a brand: thoughts, feelings, experiences, images, perceptions, beliefs, and

The customer mind-set includes everything that exists in the minds of the consumers with respect to a brand: thoughts, feelings, experiences, images, perceptions, beliefs, and attitudes. In your opinion, how do the following five dimensions measure your mind-set with respect to a brand that you purchase or have purchased in the past?

Brand Awareness
Brand Associations
Brand Attitudes
Brand Attachment
Brand Activity

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