1. The customer should be the only one to get value out of an exchange in order for it to be considered a success.

   • True
   • False

2. Which source of value was discussed in the lecture?

   • loyalty value
   • information value
   • communication value
   • All of the above.

3. The best marketing happens when everyone walks away feeling like theyve _________.

   • won
   • lost
   • been encouraged
   • potential

4. ___________ is a behavioral response to a certain cue or stimulus.

   • Behavior
   • Habit
   • Loyalty
   • Market development

5. Which of the following are ways to define Big Data and Information Value

   • The Volume of the data
   • The Velocity of the data
   • Variety of the data
   • All the above

6. Which of the following is the BEST definition of information value?

   • The value you get from the media.
   • You gain information as you use your product.
   • Your customers can provide you with valuable information about themselves if you collect it, pay attention to it, and use it properly.
   • None of the above.

7. One way to Quantitatively assess and measure Communication Value is through:

   • Big Data
   • Net Promoter Score
   • Online Reviews
   • Word of Mouth Marketing