The customer's decision$-$making process goes through three broad stages as they go through a typical buying decision. Which of the following is NOT one of those stages?

Question $6$ options:

a$)$

Realizing that a need exists

b$)$

Looking at the options

c$)$

Issuing a purchase order

d$)$

Clearing up concerns, and making final choice

Question $7(1$ point$)$

Economies of scale, factory location, linkages, capacity utilization and learning, are all:

Question $7$ options:

a$)$

Ways of competing by differentiation

b$)$

Cost drivers in the value chain

c$)$

Niche strategies

d$)$

Any of the above

Question $8(1$ point$)$

The relationship management model discusses the three approaches to selling and the kinds of customer relationship they engender. What are the three approaches?

Question $8$ options:

a$)$

'hunter', 'farmer', 'KAM'

b$)$

'milk round', 'hunter', 'farmer'

c$)$

'KAM', 'milk round', 'hunter'

d$)$

'Duet', 'Diamond Team', 'KAM'

Question $9(1$ point$)$

Value "beyond" the customer is not easy to measure because your customer $($the buyer. does not focus their attention there. Which of the following would NOT be of value to them?

Question $9$ options:

a$)$

Price increase

b$)$

Market development

c$)$

Cost reduction

d$)$

Quality improvement

Question $10(1$ point$)$

The primary activities in the value chain model include all the following, except one:

Question $10$ options:

a$)$

Procurement

b$)$

Marketing and sales

c$)$

Operations

d$)$

Service