Question: The data set is about wine & spirits - Midterm - WineBeerSpirits_ Reviews.xlsx- link: https://1drv.ms/x/s!ArimyQQ-0SeegShUDVZ9Wg5ZfAth?e=NRIrDc Use your favorite text mining or social media tool (any

The data set is about wine & spirits - "Midterm - WineBeerSpirits_ Reviews.xlsx"- link:

https://1drv.ms/x/s!ArimyQQ-0SeegShUDVZ9Wg5ZfAth?e=NRIrDc

Use your favorite text mining or social media tool (any tool at all) to analyze the reviews in that set

Compare and contrast those reviews

Extract themes and trends in those reviews

Finally, based on your findings, what message would you recommend the brand to communicate to improve on those comments?

Can use any one of the social media platforms from above list:-

1. Sendible

2. SAS9.3

3.SemRush

4. Google Analytics

5. WASK

6.Sprout Social

7. SPSS text

8.Talkwalker

And what did you personally like about that particular product/platform? Explain how you can see yourself using this platform for a social media project and why. also

So, the output of the assignment is:

6 pages maximum on your findings in the data / positive, negative, themes around the reviews that you analyzed (also, please paste screen shots from the tool that you are using)

Two or three recommendations for the brand to improve their image based on your analysis

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