The Data

The data in the report are all reported in the millions $(000,000s)$ and interpreted in a similar way:

"Bought Fast Food" and "Spent More than $$100$ on $F{F}^2$ : Both questions deal with someone's fast$-$food consumption in the past six months from either Spring $2017$ or Spring $2015.$ The first question is a simple count of whether someone spent any money on fast food, whereas the second question estimates the number of people who spent more than $$100$ on fast food in the past six months.

"Member of Gym": This question is an estimate of U$.$S$.$ adults who have had a membership in any sort of fitness gym in the last $12$ months from either Spring $2017$ or Spring $2015.$ This number includes any gym, not just $24$ Hour Fitness, Planet Fitness, and LA Fitness.

$"$LA Fitness", $"24$ Hour Fitness", and "Planet Fitness": These questions are the estimated count of U$.$S$.$ adults who had a membership to the gym within the last $12$ months from either Spring $2017$ or Spring $2015.$

Which of the three income groups had the largest increase in gym membership from $2015$ to $2017?$ If this was expressed in terms of percentage increase, which income group experienced the largest increase from $2015$ to $2017?$

Which of the three gyms had the largest market share in $2015?$ In $2017?$

From $2015$ to $2017,$ does it appear that LA Fitness, $24$ Hour Fitness, and Planet Fitness comprise a greater or lesser share of the total gym membership market? Why?

$7$: Personality, Lifestyles, and Values

All numbers reported in millions $(000,000s)$

Source: Spring $2015$ and Spring $2017$ GfK MRI