The dataset includes survey responses from $263$middle managers working in manufacturing firms. Respondents were selected based on the following criteria: Employed in a manufacturing company Hold a managerial position $($at least middle management level$)$Supervise at least two subordinates Fluent in English Confirmed that their company markets products through online distribution channels The survey consists of four key categories, each measured on a $17$scale $(1=$Strongly Disagree, $7=$Strongly Agree$).$Survey Categories Investment in Online Distribution Channels $($INT$14)$: Perceived benefits of online distribution for international market expansion, cost reduction, and$$operational improvements. Satisfaction with the Company$$s eCommerce Platform $($CMS$13)$: Evaluates the perception of a company$$s own eCommerce platform as a viable sales channel. Perceptions of Third$-$Party Marketplace Platforms $($TPMP$13)$: Measures how businesses view third$-$party platforms $($Amazon$,$Alibaba$)$as potential sales growth opportunities. Confidence in Internal Digital Capabilities $($COM$14)$: Examines how confident companies are in their internal skills, training, and discussions regarding eCommerce. CORELATION COEFFICIENT RELATIONSHIP STRENGTH $0\mathrm{.}00-0\mathrm{.}20$WEAK OR NO RELATIONSHIP $0\mathrm{.}21-0\mathrm{.}40$WEAK RELATIONSHIP $0\mathrm{.}41-0\mathrm{.}60$MODERATE RELATIONSHIP $0\mathrm{.}61-0\mathrm{.}80$STRONG RELATIONSHIP $0\mathrm{.}81-1\mathrm{.}00$VERY STRONG RELATIONSHIP What is the relationship between key variables. Interpret correlations using the above scale. A$.$Investment in online distribution $($INT$1-4$vs$.$eCommerce platform satisfaction $($CMS$1-3)$