Question: the decision has 2 options as shown for both standard and premium and reason has the same options for both standard and premium You have

 the decision has 2 options as shown for both standard andpremium and reason has the same options for both standard and premiumYou have been approached by a new company who wish to launch the decision has 2 options as shown for both standard and premium and reason has the same options for both standard and premium

You have been approached by a new company who wish to launch two new products. Th decide whether to sell both or just one of the products Use the information below Standard Costs are as follows f Premium 85.00 16.50 f Standard 74.00 11.00 f 37.31 f 26.65 f Selling Price Raw Materials Direct Labour Variable Overheads f 47.97 f 21.32 Fixed Overheads 5% of direct labour 12% of direct labour What should the company do? Standard Premium Decision Choose... Choose... Reason Choose... Choose... . Premium Choose... Standard Decision Choose.. Reason Choose... Launch Do not Launch Choose... Standard Decision Choose... Premium Choose... . . Reason Choose... > Choose... Choose... Negative Profit Positive Profit Negative contribution Positive contribution Lower Fixed Costs Higher Fixed Costs

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